Investment Proposal — February 2026

Revenue Engine
Investment Proposal

57.6% Growth. One Person. Let's Scale It.

Compensation Alignment & Growth Strategy
Prepared by Kyle Langford • For Nate Swink, CEO — Swink's Welding Inc.

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Revenue Won (2025)
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Active Pipeline
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YoY Growth
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TTM Revenue (Record)
🏆

JUST CLOSED: Dick's House of Sport — $1,896,420

Largest single project win in company history. Fulcrum GC. Feb 2026 start.

Data as of Feb 6, 2026 • Sources: Master Bids Submitted, Markate CRM

Look what we've already built

$8,371,244 in won revenue (+57.6% YoY), a $16.9M active pipeline—the strongest backlog on record—and a 1-person sales department supporting a 23-person company. This isn't a compensation request. It's a growth plan where the investment happens to be the person who built the engine.

The Proposal

A phased two-part investment: (1) an immediate compensation adjustment to $125K–$135K base, reflecting market rate for this combined scope and 2025 performance, and (2) a Sales Coordinator hire ($55K–$65K) to unlock capacity and de-risk the pipeline.

The Return

Total investment: ~$90K/year. Projected return: $500K–$790K in incremental profit. ROI: 6–9×.

Why Now

Current compensation is $80K base with a 4% net-profit commission that has been paid once in Kyle's tenure—effectively an $80K total comp package. BLS reports the national median for Sales Managers at $138,060 and Cost Estimators in construction at $79K–$98K. Hays 2025 data shows California base ranges of $140K–$170K for Estimators and $185K–$210K for Senior Estimators. The current compensation represents a 42–54% discount to market. Competitors are actively recruiting at $105K–$135K+.

Evidence pack & data definitions

This deck is designed to be audit-proof: key claims and numbers are traceable to source files. The Markate export link is redacted (customer emails/phones/addresses removed) to keep this share-safe.

Org Chart (EOS Accountability)

Shows Kyle reports directly to Nate as the Sales seat, alongside Pre-Construction, Finance, and Office Admin. Printed Feb 3, 2026.

Master Bids Submitted (2023–2026)

Primary source for the performance table: total bid volume, won/lost, pipeline stages, and close rates.

Markate CRM Export (Redacted)

Backup source for estimate volume and status distribution. Redaction removes customer emails/phones/addresses.

Role Expectations + Weekly Schedule

Estimator job description (targets, SLAs) and weekly schedule (50 hrs/week baseline). Used to quantify scope + capacity constraints.

Data definitions (so we’re aligned)

One-Person Revenue Function

Per the current EOS accountability chart, Kyle reports directly to CEO Nate Swink as 1 of 4 senior leaders. Kyle holds the only revenue-generating seat in the company. Eduardo's operations team has grown to 18 people. The revenue function that feeds all of them remains a one-person operation.

FunctionTypical StaffingKyle's Reality
Estimating & TakeoffsEstimator + AssistantSolo
Sales & Business DevSales Manager + BDRSolo
Client ManagementAccount ManagerSolo
Vendor RelationsProcurement SpecialistSolo
Sales Ops & ForecastingSales Ops AnalystSolo
Sales Process / CRMSales CoordinatorSolo

This Isn't Luck — It's a Machine

Three years of verified actuals from the Master Bids Submitted spreadsheet and Markate CRM. The trajectory is up and to the right—and the dollar win rate proves we're bidding smarter, not just more.

Metric 2023 2024 2025 YoY Change
Revenue Won $5,513,904 $5,310,786 $8,371,244 +57.6%
Total Bid Volume $39.7M $47.0M $44.7M –5%
Bids Submitted 244 225 232 +3%
Win Rate (Count) 33.1% 31.0% 28.2% Strategic shift
Win Rate (Dollars) 14.4% 11.3% 17.2% +52%
Avg Bid Size $145,700 $177,288 $192,471 +9%
Active Pipeline $16.9M Record high

Revenue Won: 3-Year Trajectory

Solid = actuals. Dashed = projections: Status Quo vs With Investment

Win Rate by Dollars (The Metric That Matters)

▲ 52% improvement (de-duplicated). Imagine this at 25% with a dedicated coordinator handling follow-ups.

Monthly Won Revenue (2023–2025)

Consistent performance across 36 months — not one lucky quarter

Pipeline Composition: Is the $16.9M Real?

ProjectClientValueStatus
▾ View Markate CRM Snapshot

Markate CRM Snapshot (2025)

Markate tracks every estimate object (including revisions/budgets). The Master Bids tracker is the curated “submitted bids” view. Snapshot below is from the Feb 2026 export (redacted copy in Evidence).

StatusCount (2025)Total Value (2025)
Submitted (Open)203$44,177,752
Accepted64$7,966,255
Lost16$8,492,915
Draft14$5,078,599
Inactive5$904,976
Declined by customer1$3,900

Markate 2025 total: 303 estimates created. Totals differ from the performance table because the performance table is sourced from the Master Bids tracker definitions.

Targets vs. Results (from Role Expectations)

Addressing the Win Rate Shift

Win rate by count eased from 31.0% to 28.2% after de-duplicating rebids. This reflects a deliberate strategic shift toward higher-value, more complex projects, plus $15.5M in unresolved bids. The strategy worked: dollar-based win rate improved 52% (11.3% → 17.2%), total revenue jumped 57.6%, and average bid size increased 9%. The company is bidding smarter, not just more.

Signature Wins (2025–2026)

ProjectValueSignificance
Dick's House of Sport$1,896,420WON — Feb 2026 start. Largest single win. Fulcrum GC.
Self-Storage (956 Seward)$1,966,339Largest active contract. Vertical Construction.
The Arbors (RCI Builders)$1,892,549Multi-project repeat relationship.
8901 Melrose (RCI)$810,000Complex structural & misc steel.
Neff Residence$404,241Forest Construction. High-end residential.
West Hollywood Gateway$258,03372-hour fast-tracked estimate win.
Racquet Club TI$247,162Dempsey Construction. Commercial TI.

3-Year Growth Trajectory

Key insight: Revenue is growing faster than bid volume, indicating improved win quality and deal selection. Repeat client revenue has grown from ~40% to 60%.

Trailing 12-Month Revenue: $8,371,244 (2025) + $1,896,420 (Dick's Feb 2026) = $10,267,664 TTM — the first time the company has crossed the $10M trailing revenue threshold.

Here's the Company We're Going to Build

The $8.37M in 2025 proved the model works. The $16.9M pipeline proves demand is real. Here's what Swink's looks like with proper investment in the revenue engine.

Pipeline: $16.9M That Needs Active Management

This isn't just a pipeline report. It's $16.9M that needs to be actively pursued, managed, and closed—and here's the infrastructure to do it.

Click a segment to filter the table below. Probability-weighted value shown at bottom.

ProjectClientValueStatus

The Growth Roadmap

What Swink's looks like over the next 12–24 months with proper investment:

Q1 2026 — Foundation

Retain, Align, Document

Compensation aligned to market → full retention and focus. Bid process documented as repeatable system, not tribal knowledge. Begin coordinator search.

Target: $2.5M won Q1 SOPs documented
Q2 2026 — Acceleration

Hire, Systematize, Expand

Coordinator hired → Kyle freed from admin to focus on sales and high-value estimating. Implement CRM tracking for real-time pipeline visibility. Target 2 new client verticals (data centers, distribution centers).

Coordinator onboarded 2 new GC relationships
Q3–Q4 2026 — Scale

Hit $12–$15M Run Rate

With admin offloaded and processes documented, push win rate toward 25% on dollars. Pursue $5M+ single-project opportunities. Begin AISC certification process → unlocks seismic-critical projects.

$12–$15M annual run rate Win rate: 25%+ AISC application submitted
2027 Vision

$20M+ Revenue Capability

3-person business development/estimating team. AISC certified. Preferred bidder status with top 10 GCs in SoCal. The company Nate wants to own.

$20M+ capability 3-person team AISC certified

Capability Expansion

What does Nate want to build? This is where the meeting becomes a two-way conversation.

Today

  • Structural steel fabrication
  • Misc metals & architectural steel
  • Stair & rail systems
  • Field erection (current capacity)

With Investment

  • Expanded field erection capacity
  • Pre-engineered metal buildings
  • AISC-certified seismic-critical work
  • $5M+ single-project capability

Every Department Depends on This Seat

The Sales seat is the upstream dependency for every function in the company.

CEO / Strategic Planning (Nate)

Revenue forecasting drives P&L planning, hiring decisions, equipment purchases, and bonding capacity. The $16.9M pipeline determines company trajectory.

Finance (Lauren)

100% of invoiceable revenue originates from Kyle's estimates. Job costing accuracy determines profitability. Pipeline timing drives cash flow modeling.

Operations (Eduardo)

Shop scheduling, material orders, fabrication sequencing, crew deployment—all downstream of pipeline. Eduardo's 18-person team executes on work Kyle brings in.

Workforce (23 Employees)

Pipeline slowdown means layoffs. Strong pipeline means overtime, wage increases, benefits stability. Every employee's paycheck depends on the pipeline being filled.

Quantified: $8.37M in 2025 revenue supports approximately $1.5M–$1.7M in annual payroll (at ~18–20% net margin), directly tying this seat to organizational stability.

Competitive Compensation Is Table Stakes

This isn't about "paying Kyle more." It's about ensuring the person executing a $20M growth plan is compensated at a level that doesn't create a retention risk. Kyle's role spans Estimating + Sales Management + Business Development—typically 2–3 separate positions.

$80K
Current Effective Comp
$136K
Blended Market Rate
−41% below market • $56K annual shortfall

Market Salary Ranges vs. Current Compensation

Competitors
Kyle: $80K
$95K–$135K
BLS Sales Mgr
Kyle: $80K
$138K median
Estimator (Hays CA)
Kyle: $80K
$140K–$170K
Sr. Estimator (Hays CA)
Kyle: $80K
$185K–$210K
BD Director (Hays CA)
Kyle: $80K
$175K–$250K
▾ View Full Benchmark Data Table
SourceRole / BenchmarkCompensation Range
BLS (May 2024)Sales Manager — National Median$138,060 (incl. commission/bonus)
BLS (May 2024)Cost Estimator — National Median$77,070 ($98,220 heavy/civil)
Hays 2025 (CA)Estimator — California Base$140,000–$170,000
Hays 2025 (CA)Senior Estimator — California Base$185,000–$210,000
Hays 2025 (CA)BD Director/Manager — California$175,000–$250,000
Indeed (Jan 2026)Sales Director — Los Angeles Area$139,644 base + $42,500 commission
Competitor PostingsSteel Estimator (Crest, Herrick, etc.)$95,000–$135,000 + bonus

Blended Market Rate Calculation

ComponentWeightMarket Rate (CA)Weighted Value
Estimator (plans, takeoffs, proposals)55%$140K (Hays mid)$77,000
Sales Manager (pipeline, strategy, close)30%$138K (BLS median)$41,400
BD / Revenue Ops (forecasting, CRM, process)15%$120K (conservative)$18,000
Blended Market Rate $136,400
75th Percentile (performance-adjusted) $150,000+

Sources: U.S. Bureau of Labor Statistics (May 2024); Hays 2025 General Construction Compensation Review (CA); Indeed Salary data (Jan 2026); LinkedIn Salary Insights; competitor job postings (Dec 2025–Feb 2026).

Already Building the Infrastructure to Scale

System-building initiatives that demonstrate the capability and mindset to scale a revenue function—not just run one.

AI-Powered Estimating Workbooks

Automated material cost calculations with Crest Steel pricing integration. Estimating time reduced from 8–12 hrs to 5–7 hrs per bid (~$20K+ annual efficiency gain).

Bid Intake Automation

Automated bid opportunity ingestion, auto-population of project data, follow-up reminders. Saves 2–3 hrs/week in manual data entry.

3D Project Visualization

Interactive models for client presentations (e.g., Dick's House of Sport). Improved win rate on complex jobs with superior proposal quality.

AISC Certification Support

Contributing technical documentation for CSE certification. Unlocks seismic-critical projects ($2M–$5M annually in new project types).

Operations Documentation

200+ page operations manual, org chart, role definitions, and bid-to-close SOPs. Reduces single-point-of-failure risk.

Client Relationship Formalization

Built account management process with top clients. Repeat business rate up from ~40% to 60%.

Markate CRM Implementation

Full estimating workflow in Markate: estimates, proposal links, customer management, status tracking. 303 estimates created in 2025—the documented operating system for revenue.

Here's Exactly What I'll Deliver

This isn't a wish list. It's a performance contract. Quarterly milestones with measurable outcomes. Hold me to it.

Month 1

Document complete estimating process

Written SOPs for bid intake, takeoff, proposal, follow-up, and close

Trainable by others
Month 1–2

Hire & onboard coordinator

Post JD within 2 weeks of approval. Target hire by end of Month 2

15+ hrs/week freed
Q1

Close 3+ pending pipeline deals

Active pursuit of top-weighted opportunities from $16.9M pipeline

$2.5M+ new won
Q1

Implement bid tracking system

Real-time pipeline visibility for Nate — no more asking for updates

Live dashboard
Q2

Develop 2 new GC relationships

Expand beyond current GC base. First bids submitted to new clients

2 new GCs bidding
Q2

Begin AISC certification prep

Contributing technical documentation for CSE certification. Unlocks seismic-critical projects

Application submitted
Q3

Hit $12M annual run rate

Verified in tracking system. Revenue growing from capacity unlock + new relationships

$12M verified
Q4

Evaluate second estimator hire

Data-driven decision: if pipeline > $18M and win rate sustains, make the case

Data-driven decision

Here's What I Need to Execute the Plan

The vision is clear. The plan is specific. Here's the fuel for the engine. A phased growth partnership—not a list of demands.

1

Compensation Alignment

Immediate — Q1 2026

Request: Base salary adjustment to $125K–$135K, with restructured commission.

Commission restructure: The current 4% net-profit commission has been paid once. Proposed: (a) guaranteed quarterly commission on closed/invoiced work, or (b) graduated volume bonus—$5M–$7M won = 4%; $7M–$10M = 4.5%; $10M+ = 5%.

Title Formalization: Director of Sales & Estimating. Clarifies accountability, matches documented scope, and signals market credibility to GCs.

Fallback (step-up): $120K immediately, with automatic trigger to $130K when 2026 revenue crosses $5M by Q3. Alternatively, implement enhanced commission tiers.

2

Team Investment

Q2–Q3 2026

Request: Hire a Sales Coordinator / BDR ($55K–$65K base) reporting to Kyle. Contingent on pipeline maintaining >$12M or cumulative revenue conversion target.

Coordinator scope:

  • Bid follow-up and status tracking
  • CRM management and lead qualification
  • Proposal formatting and vendor/sub quote chasing
  • Meeting scheduling and post-bid recap documentation
Compensation adjustment ($80K → $130K) $50K/yr
Coordinator hire (full-time) $65K/yr
Tools & systems (CRM, tracking) $9K/yr
Total Annual Investment ~$124K/yr
4–7×
Projected Year 1 ROI

You Pick the Scenario — Every One Wins

Drag the slider. Pick your own assumptions. At every revenue target above $10M, the ROI is enormous. The most persuasive number is the one you calculate yourself.

Revenue Scenario Calculator

Drag the slider to model 2026 revenue outcomes. Pick your own assumptions.

$2,500K
Gross Profit
20.2x
ROI Multiple
0.9 mo
Coordinator Payback
$2,376K
Net Gain After Investment
Based on historical margins; actuals may vary. Investment = compensation adjustment + coordinator hire (~$124K base). Burden rate adds 30% for benefits/taxes when toggled.
3–5×
Phase 1 Only (Comp Adjustment)
~$45K–$55K invested → $128K–$252K profit lift + retention protection
6–8×
Phase 2 Only (Coordinator)
~$69K invested → $405K–$540K profit from capacity unlock
4–7×
Both Phases Combined
~$114K–$124K invested → $533K–$792K incremental profit

The Math on the Coordinator

Currently ~10 hrs/week on admin = 25% of capacity. Offloading unlocks 520 hrs/year → 15–20% more bids → $7.5M–$10M additional bid volume → $1.4M–$1.9M additional revenue → $252K–$342K additional profit. The $69K coordinator pays for itself in under 3 months.

The Math on Compensation

A $45K–$55K comp adjustment is 3–4% of projected profit on the $16.9M pipeline. It protects against $395K–$700K in replacement costs. Even a 5% improvement in pipeline conversion = $845K additional revenue = $152K profit = 3× return.

The Cost of Standing Still

Not fear-mongering—just an honest acknowledgment that the current structure has a ceiling and a single point of failure.

If We Don't Invest

  • Revenue capped at $9–$10M (one person's ceiling)
  • $16.9M pipeline under-managed—deals slip to competitors
  • Single point of failure: zero backup, zero documentation
  • Transition exposure: $395K–$700K+

✓ The Growth Plan Solves This

  • Documented processes = trainable, transferable knowledge
  • Coordinator hire = second person on the pipeline
  • CRM system = continuity beyond any individual
  • Competitive retention = the engine keeps running
▾ View Competitive Landscape (2–3 recruiter contacts/month)

Crest Steel

$105K–$125K

Actively recruiting

Herrick Corp

$110K–$135K

+ commission

Valley Fabrication

$95K–$115K

Posted Dec 2025

Western Steel

$100K–$120K

+ bonus

What Success Looks Like in 12 Months

Measurable commitments tied to this investment. Hold me to these numbers.

Metric2025 Baseline2026 TargetMeasurement
Revenue Won$8.37M$10M+Finance reports
Bid Volume (Markate)303 / $66.6M350+ / $75M+CRM / tracking
Win Rate ($)17.2%20%+Revenue ÷ bid volume
Active Pipeline$16.9M$18M+Master Bids tracker
Trailing 12-Mo Revenue$10.3M$12M+Rolling calculation
Repeat Client %60%65%+Revenue analysis
Coordinator RampN/A30% follow-up delegatedTask tracking

90-Day Scale Plan (If Approved)

Anticipating Your Questions

We're sitting on $16.9M in pending pipeline. If we convert 50% in Q1–Q2, that's $8.4M in revenue and ~$1.5M in profit. A $45K–$55K adjustment is 3–4% of that profit—it's not a cost, it's insurance on the person who fills that pipeline.

Fallback: $120K now, with automatic trigger to $130K when 2026 revenue crosses $5M by Q3. Or implement guaranteed quarterly commission on closed work.
Win rate by count eased slightly after de-duplicating rebids—average bid size is up to $192K from $177K. But the metric that matters is dollars: win rate by dollars improved from 11.3% to 17.2%—a 52% improvement. We won $8.37M versus $5.31M the prior year. Quality over quantity.
Because the business has changed. In 2023–2024, one estimator handling $5.3M–$5.5M worked. At $8.37M actual and $10M+ trailing, one person is at capacity. Eduardo didn't start with 18 people—we built his team as the work scaled. Now we scale sales the same way.
The 4% net-profit commission has been paid once in my tenure—on the smallest completed job. It's effectively a phantom benefit. BLS explicitly notes that sales manager compensation is typically salary plus commission, and those commissions are included in their $138K median figure. I'm asking to align the guaranteed base with the scope and risk I carry.
Fair. Can we agree in principle that building this function is a priority? I'll document all processes over the next quarter to make a future hire seamless, and we revisit the hire date when the pipeline crosses $15M again. In the meantime, we could start with a part-time contractor to test the concept at lower commitment.
Absolutely—take whatever time you need. Can we set a specific follow-up date? I'd suggest two weeks so we can align before Q1 gets deeper. Is there additional data you'd like from me—pipeline conversion analysis, competitive offers, margin breakdown by project?

Three Paths Forward

2025 proved the engine works. The question isn't whether to invest—it's how much growth you want to capture.

Path 1

Do Nothing

Risk retention, cap revenue at $9–$10M, maintain single-point-of-failure.

Stagnation + Risk

Path 2

Adjust Comp Only

Protect retention, align with market, defer scaling.

Protection

Path 3 — Recommended

Invest in the Engine

Retain, systematize, scale to $15M–$20M. 4–7× ROI in Year 1.

Growth

We've built something real.
Let's scale it.

Prepared by Kyle Langford — February 2026
For review with Nate Swink, CEO — Swink's Welding Inc.

Proposed Next Steps

The data speaks for itself. Let's build on it together.

KL

Chat with Kyle

● Online — Sales & Estimating
What's up Nate — need to look something up? Bids, pricing, clients, whatever you need.